On August 19, a worldwide campaign was launched with an aim to end the discrimination towards the 1.2 billion world population with disabilities. The campaign was initiated by Paralympic leaders and is sponsored by a large group of international organizations including football giants.
The movement is called WeThe15, it aims to be the biggest ever human rights movement. The name was taken from the UN estimation of the 15 percent of the world’s population with disabilities. The launch arrived a week before the opening of the Tokyo Paralympics on August 24.
Aim for Inclusion
International Paralympic Committee head Andrew Parsons said, “We believe that it’s really going to be a game-changer, the fact that the Paralympics are in Tokyo can be a platform for that. It’s incredible.”
The campaign tries to mimic other human rights movements such as #MeToo and Black Lives Matter, it also has a minimalist logo in a solid purple color. On Thursday, more than 125 landmarks around the globe were lit in purple, including New York’s Empire State Building and Rome’s Colosseum.
IPC chief brand and communications officer Craig Spence said, “We want to put disability at the heart of the inclusion agenda. There has been so much progress in recent years in terms of ethnicity, gender, sexual orientation. But disability has been forgotten about, despite the fact that it intersects those three areas.”
Among the forces that backs up the movement are social media companies and celebrities with the likes of retired BBC football superstar, David beckham and talk-show host, Oprah Winfrey have shown their support. The Invictus Games Foundation by Prince Harry is also involved in the movement.
Th movement is expected to operate for a decade with each year focusing in a specific aspect of discrimination including in workplace and education.
The launch arrived just days before the opening of the Tokyo Paralympics, the organizers beleeved that the movement is a drive to promote efforts for inclusion of individuals with disabilities and raise awareness regarding discrimination.
The IPC is expecting that billions of people will watch the Tokyo Paralympics, augmented by the free-to-air coverage of the games provided to sub-Saharan African nations.
Spense stated that in the 2012 London Paralympics, the public citizens grabbed 2.78 million tickets; it changed one in three attitudes towards disability in the UK.
He added that according to research, there were one million more individuals with disabilities who found jobs in the six years following the previous games compared to the previous numbers prior to the games.
He also added, “Clearly the Paralympics had an influence on that. That probably gave us the encouragement to deliver this campaign, because we were able to measure the impact that the Paralympic Games has on changing attitudes towards disability and transforming society.”
Among the key messages in the WeThe15 manifesto are the following:
- Persons with disabilities make up 15% of the world population, hence, they are also part of human diversity.
- WeThe15 will put the disability right in the heart of the inclusion agenda with ethnicity, gender and sexual orientation.
- WeThe15 aspires to abolish discrimination against people with disabilities over the next decade and serve as a global movement advocating for disability visibility, accessibility, and inclusion.
- Over the next decade, the WeThe15 organizations will collaborate with governments, corporations, and the general public to bring about change for the world’s most marginalized people, who account for 15% of the worldwide population.
The organizers of the movement also announced that they will be collaborating with international organizations from the world of business, policy, human rights, sports, arts and entertainment. The movement aims to end the discrimination and stigma against persons with disabilities once and for all. If you want to try online sports betting, register at 12Play.